What are SEO and SMM

SEO, SMM and SEM in online marketing

Digital Marketing: What is SEO, SEM, and SMM?

The Difference Between Most Commonly Used Acronyms For Digital Marketing: What Is SEO, SEM, and SMM?

The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers or web designers. Small businesses use lean digital marketing strategies to expand their online presence and acquire new customers. SMBs become extremely successful companies by taking advantage of digital corporate marketing. In this day and age, every online business must have a digital marketing strategy in order to be competitive in the internet marketplace. However, the trends in digital marketing are constantly changing. What works today may be out of date tomorrow.

Digital marketing terminology can be one of the biggest barriers to the industry for small business owners and newcomers to marketing. The Emergent Digital team worked with employees in the nonprofit sector and noticed a similar trend. Let's face it: we use confusing jargon that few outside of our industry can understand. In the following, we will therefore deal with SEO, SEM and SMM, the terms most frequently used in our field today.

SEO: search engine optimization

SEO is defined as "... the process of pulling traffic from the" free "," organic "," editorial "or" natural "search results in search engines." Essentially, SEO is the process of optimizing your website through various methods, to rank higher for certain relevant keywords in search engines like Google, Bing and Yahoo. With effective search engine optimization, your website will appear higher on search engine results pages (SERPs) due to its positive relationship with the special ranking algorithm of this search engine.

I have already published my own blog post on SEO and the individual techniques. Click here to check it out.

There are many ways to improve your website's SEO in order to improve organic digital marketing. First, you'll want to do keyword research to find out what phrases your customers are likely to type on search engines like Google. Then you want to create engaging, original content for your various web pages that includes these frequently searched keywords. The efficiency, architecture, and mobile optimization of your website are other factors that are known to be critical to search engine optimization. Other more nuanced factors like posting relevant content regularly, effective metadata, and having the right alt tags will boost your website's SEO performance.

Digital Marketing SEM
A Google SERP with paid search engine marketing results.
SEM: Search Engine Marketing

Search Engine Marketing (SEM) is related to SEO in that both deal with digital marketing on search engines like Google and Bing. However, SEO usually refers to internal, organic website optimization, while search engine marketing is generally referred to as advertising through a paid media budget. While SEO helps your website traffic to grow naturally algorithmically, SEM earns traffic by buying ads on search engines. The search engine results page shows the result of entering the keyword "digital marketing" in Google. The four best results have a small green box labeled "Advert" under the primary title link. This means paid advertising, or search engine marketing, where a brand or company paid Google to show their ads for that particular keyword at the top of the page.

For more information on SEM, click here.

Many targeting factors play a role in this form of digital marketing. Search engine marketing on Google AdWords allows you to choose location and various other factors to improve the efficiency of your paid advertising campaign. This form of SEM is often referred to as Pay Per Click Advertising (PPC).

SMM: Social Media Marketing

SMM refers to both organic and paid digital marketing on social networks like Facebook, Twitter and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing. While social media channels are becoming the center of online activity these days, this is where consumers have conversations with one another. In addition, it is also the nerve center of business and brand engagement for large sections of the population.

A Facebook page has become an indispensable part of digital marketing in the current online market. It's even better to have multiple social media accounts on the right networks. Additionally, posting relevant content on a regular basis and building an engaged audience of followers can help grow your business immensely. After all, paid social media campaigns have become immensely effective, and even rival the similar efforts that have been made on search engines.

Any questions? Remarks? Please let me know, I'll be happy to help!


Digital Visibility Advisor. Year '71 "onliners of the first hour"