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How to test your company's technology stack

Not a single software tool can do everything a company needs. Therefore, successful companies use numerous applications and build a technology stack (“tech stack”) or a platform in order to achieve their business goals. According to the IT experts at Cloud-Office.center, a technology stack or platform is defined as “a group of technology-based tools that help companies work effectively, market efficiently, and help sales and service teams in able to provide the best possible customer experience ”.

How to test your company's technology stack

With so many choices, how do you decide which apps are most important to growing your business? In this blog post, we'll cover the importance of testing the tech stack or software architecture, and the steps you can take to quickly complete an exam.

How to test your company's technology stack

It should be noted that, according to Stackshare, the term “tech stack” has traditionally been used to refer to a “set of technologies that an organization uses to build a web or mobile application,” including “programming languages, frameworks, Libraries, samples, servers, UI / UX solutions, software and tools used by their developers ”. While this definition is valid, this article focuses much more on the SaaS applications (like myfactory Cloud ERP, HubSpot, and 3CX) that businesses use to operate than on the developer tools alone.

As your business adapts and grows, the enterprise software architecture (also known as EAS architecture) will change as you try to maximize efficiency and reduce costs.

Why is it important to check the software architecture or the platforms used?

There is no one-size-fits-all solution when it comes to the company's platform needs. Every company has unique goals, offers and corresponding challenges. On the flip side, new applications and updates are released every day, which is why we recommend checking the tech stack on a regular basis.

By reviewing the applications a company is using, one can discover ways to:

  • Saving employees time
  • Save costs for apps
  • Consolidate applications
  • Increase the data quality in the process

The analysis must take into account all the tools that the company needs in order to be able to work really effectively. This includes everything from the ERP system, CRM tools or the content management system on which the corporate website is based to the social media accounts with which the company brand is built. Every app that an employee uses must therefore always be viewed in the context of the business strategy. As a company grows, its needs will change and expand. You may no longer need certain apps that were used in the past, or it may be time to invest in a new tool.

But the longer the list of applications gets, the more the law of diminishing returns comes into play and it becomes more difficult to maintain peak efficiency. At this point, an audit can help you revitalize the technology stack and EAS software architecture.

Which tools are part of a technology stack or platform?

All tools that are used in a company are taken into account. To get you started, here are some of the different types of tools needed for marketing, sales, and service functions:

 Marketing:

  • Ad management tools
  • Chatbot automation
  • Data analysis
  • CMS (content management system)
  • SEO
  • Email automation
  • Lead generation

Sales:

  • CRM (customer relationship management)
  • VoIP / call tracking
  • Data management
  • Sales promotion
  • Planning of meetings,
  • Video recording / sharing

Operational tasks:

  • Ticket management
  • Help desk automation
  • Knowledge base
  • Live chat
  • Automation of NPS surveys

There may be other important tools for purchasing, production or field service.

How should companies test their technology stack or their commercial software programs?

An effective approach to testing technology stacks or EAS architecture focuses on the business processes associated with each application, not the application itself:

  • Where, when and how and when a particular application is used in a business process, not the raw number of applications.
  • How deeply rooted a particular application is in a particular business operation, or how much it would cost to switch to another system or to remove it from this process.
  • How a particular application has the potential to meet more than one corporate need.

The best way to start is by getting input from everyone involved and software users in the company. This can include directors, team leaders, IT executives, and individual power users (individual contributors who use the apps on a daily basis), as well as others who have a voice in the decision-making process for software use. The focus should be on the facts about each application and the underlying business process, while at the same time recording users' views on the effectiveness of each application for later analysis. Good questions for employees and colleagues are:

  • What are your business processes like?
  • What apps does each team use to get their daily chores done?
  • What is the business impact of each application?
  • How does each app affect employee efficiency and the customer experience?

What's next?

For each application that is currently in use, there are 3 steps to proceed:

Integration of the application with another to improve the flow of data.

Replace the application with an available tool that also provides all of the features.

Use of the tool as before, as it is already integrated or does not require integration with other systems.

Worst case: the worst case!

After you finish your analysis, you will discover an opaque or outdated architecture. You therefore have no chance of implementing one of the 3 options with the current technology stack. Then it's time to start looking for new products for your digital (cloud) office. Cloud-Office.center offers a free initial consultation as part of a purchasing consultation. Find out more here ...

Matthias Weber - 6 postsCRM - Customer Relationship Management, ERP - Enterprise Resource Planning, News, UCC - Unified Communications & Collaboration, Enterprise SoftwareCloud, Mobile Work, Enterprise Software