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It's not always easy to write informative and entertaining at the same time, but your readers will thank you for it. It is extremely exhausting to struggle through a text that is informative, but written dead boring. Make sure that you present good content in a reader-friendly way. However, this does not mean that you have to include the obligatory joke as an icebreaker at the beginning of a post. Above all else, to find the right tone, it is important that you use your Know the target group exactly. Do you value serious manners or are you allowed to make a fluff to loosen up? Do you steal your readers or is that you better received? In order to clarify such questions, it makes sense to orientate yourself on publications from your subject area that you yourself find worth reading.

Photos, videos or graphics also have a loosening effect: They can often be used to explain complex issues better than text. In addition, visual stimuli are a pleasant change for the brain. With a suitable photo, you can also influence the mood that your contribution should create with readers. If you create your website with WordPress, the integration of images is not a problem. The WYSIWYG editor allows you to easily add and align files, as is known from word processing programs such as Word. If you plan to use third-party multimedia for your posts, be sure to keep this in mind copyright: Only use works with a Creative Commons license that gives you the rights of use.