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Successful transformation - Mücke Sturm & Company will become Mücke Roth & Company with effect from July 1st, 2020
The name change and the new branding signal the successful transformation of the consulting company to the market participants. Michael Mücke: “The name change expresses what we stand for. As managing directors and owners, our names stand for our core value proposition: We help our customers to develop growth through digitization. "
“Even in economically challenging times, it is essential for companies to grow in increasingly digital markets. Changed customer needs and new competitors create new market dynamics. The companies continue to see growth as the basis for their business, more or less as life insurance, ”said Moritz Roth.
"Mücke Roth & Company is not a digital consultancy, but a management consultancy that provides customers with extensive expertise in the fields of technology use, business model development, market validation, organizational transformation and marketing. We see digitization as a central enabler. It's always about delivering measurable economic results, i.e. growth, "says Michael Mücke.
“For fifteen years, our consultancy has enjoyed an excellent reputation for consulting services, which we have been able to contribute to more than 500 projects. I would like to highlight our commitment as an active start-up investor. With our portfolio of start-up investments, we have developed a broad network and a clear understanding of what makes digital business models successful, ”adds Moritz Roth.
Michael Mücke is looking forward to the further work as a management duo: “With Moritz, I have an excellent expert on the sales scene at my side who will further accelerate our growth course. Our customers have high demands, operate in increasingly complex markets and value result-oriented consulting expertise. Moritz ‘many years of operational experience, including as head of sales, contributes significantly to delivering tangible results to our customers. Because growth can be measured. We sum up our value proposition as follows: Digital. Growth. Delivered. "
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