Why are newspapers more expensive on a Sunday

Newspapers also cost more

In 2011 the prices of most newspapers will rise. When it comes to electronic offers, publishers have very different pricing strategies.

First of all: The Lausanne business paper “Agéfi” remains the most expensive daily newspaper in Switzerland: the annual subscription will continue to cost CHF 700 in the future. The NZZ, which has increased its subscription by 7% in 2011 and is now CHF 548 per year, follows some distance behind costs. “Le Temps” ranks third (still CHF 480). This is followed by the “Bund” (CHF 414, + 4%), “24 heures”, “Tribune de Genève” and “Le Matin” (each CHF 399, + 2.6%) and the “Tages-Anzeiger” (398 Fr., + 6.4%).

Of the 50 daily, Sunday and weekly newspapers surveyed, 29 raised their prices, but some already last summer («Basler Zeitung», the AZ media titles). The “Thurgauer Zeitung” (“TZ”) made the biggest markup: It now forms part of the “St. Galler Tagblatts », which raised the tariff by 1.7% to CHF 359. For “TZ” this results in an increase of 10.5%. The second largest premium was the “Aargauer Zeitung” (+ 9.1%, now CHF 384). This is followed by the “Zürcher Unterländer” (+ 8.1%, now CHF 322). “Sonntag” (+ 6.8%, now CHF 158) and the “Zürichsee-Zeitung” (+ 6.1%, now CHF 348) are also significantly more expensive.

21 of the 50 recorded titles are also more expensive at the kiosk. The most you pay there for the business papers. The “Finanz und Wirtschaft” now costs exactly one five-pound sterling, 20 cents more than before. The “Handelszeitung” stays at CHF 4.80 and “Agéfi” at CHF 4.50, while the NZZ raised its price by 20 cents: on weekdays it costs CHF 3.70 and on Saturdays it costs CHF 4.20. The "Zürcher Unterländer" (+70 cents, now CHF 2.50) makes the biggest surcharge at the kiosk. You pay 50 cents more for the Saturday edition of the Bund (4 Fr.), while the same sheet is added on weekdays at 30 cents to Fr. 3.50.

The kiosk prices also rose on Sundays: the “NZZ am Sonntag” costs CHF 4.30 (+10 cents), the “Sunday newspaper” CHF 4.20 (+30 cents), while the “Sonntag” and “Südostschweiz am Sonntag” »Increased by 50 cents to CHF 3.50 or CHF 3. Three titles, however, do not change their retail prices: “Matin Dimanche” (4 Fr.), “Sonntags-Blick” (Fr. 3.50) and “Zentralschweiz am Sonntag” (3 Fr).

Cheaper e-papers

44 of the collected titles also have an electronic edition, a so-called e-paper, which can be subscribed to separately. The pricing policy of the publishers is very different. “Agéfi” and the “Zofinger Tagblatt” charge the same price as a print subscription, although the costs for paper, printing and distribution are eliminated. The question is how high these are. In the case of the Hersant newspapers “Impartial” and “Express”, they are obviously very important, because you only pay 115 francs for their e-paper subscription, 68% less than for a paper subscription. The “Tages-Anzeiger” is only a little behind: its e-paper is 54% cheaper than the printed version, and the price difference for “Zürcher Unterländer” and “Zürichsee-Zeitung” is 50%. The Ticino papers “Giornale del Popolo”, “La Regione Ticino” and “Corriere del Ticino” sell the e-paper 45% cheaper.

Most other newspapers, however, attach less weight to the costs of newspaper production and only offer relatively small discounts on e-paper subscriptions: 12% for the “Neue Luzerner Zeitung”, 16% for the “Schaffhauser Nachrichten”, 18% for the “Südostschweiz” ", 28% the NZZ and 30% the" NZZ am Sonntag ". “24 heures”, “Tribune de Genève”, “Handelszeitung”, “Berner Zeitung”, “Bund” and “Oltner Tagblatt” do not offer e-paper.

A third of the titles with e-paper have changed the corresponding subscription price in the last few months - both upwards and downwards. “Le Temps” has just increased the price by 25% to CHF 300, while the price for the print subscription remained the same. The "Walliser Bote" reduced the e-paper subscription price by 28% to 195 CHF - according to the publisher, "because the product did not sell so well and we hope that the price cut will result in more orders". Here, too, the print subscription remained constant (CHF 309).

Cough and hottie with the apps

The examples show: Newspaper publishers are looking for the new business model in the digital age. This is even more evident in those 15 titles that already offer applications for mobile devices. While “Agéfi” sells the app for the same price as the print subscription, “Impartial”, “Express”, the three Ticino newspapers, the “Bieler Tagblatt” and the “Journal du Jura” give their app for the same price as theirs cheaper e-paper. For the “Aargauer Zeitung”, on the other hand, the app price is somewhere between that for e-paper and print subscription, and for the “Sonntags-Zeitung” the app is cheaper than the e-paper. Papers like “Blick” and “Le Matin” have not yet decided on a pricing model.